Photo By: Courtesy of Louis Vuitton collection/Patrick Gries
Especially if you are a French Luxury brand!
According to an article on the spate of French luxury brands exhibiting recently in Russia and China
I found these numbers interesting
“Audience numbers are certainly impressive. A Vuitton trunk-based exhibition at the Carnavalet Museum in Paris, that ended Feb. 27 2011, attracted more than 60,000 visitors. Meanwhile, the French pavilion at last year’s Shanghai World Expo, which boasted a Vuitton installation, welcomed an estimated 11 million people.” WWD